Our Story

DIDI Creations was founded in 2012 by Tina Ndidi Ugo as a result of her knack for creating timeless and statement fashion pieces.

Positioned as an Affordable Luxury Brand, we create Timeless Classics that belong in your wardrobes forever.

Our design inspirations are drawn from Colour, Vintage pieces, African Arts and Culture; hence the Colourful, Retro and Afrocentric theme that runs throughout our  designs.

At DIDI Creations, we manufacture high quality desirable ETHICAL pieces because we believe it is possible to build a responsible and Sustainable Fashion Industry. Hence our productions are handmade by some of the most talented Artisans across the globe.

We empower the local Artisans and Communities we work with through working with Partners who we know well and trust; who offer fair working conditions and a safe working environment.

Each piece is handcrafted using the finest ethically sourced raw materials ranging from Leather, Bamboo, Handwoven fabrics, Tie and Dye Fabrics, Batik, Beads, Cotton Wax prints, Coconut Shell, Acrylic, and Precious stones.

Our Collections include genuine Leather goods, Bead bags, Wearable Arts, Rattan Bags, Bamboo bags, Denim bags, Straw bags, Fabric bags, Footwear and Accessories.

These collections have been showcased in some of the world fashion capitals, including London, New York, Paris, Lagos, Nairobi and Hong Kong.

DIDI Creations has been featured in several Audio, Visual, Print and Online media,  including; BBC Radio 4, Capital FM, Yahoo News, Reuters, British Vogue, Elle, Harper's Bazaar, Tatler, Glamour, Elle South Africa, Pride Magazine, Black Hair and Beauty, Working Moms, Genevieve magazine, Today's Woman, Guardian, Vanguard Allure, The Nation, This Day, This Day Style, The Sun, Punch Newspaper, New Telegraph, Business Day, Bellanaija online, Okay Africa, Accelerate TV, Spice TV, The Luxury Reporter, Ciaafrique, OH Yes magazine and several others.

We have won several awards and hope to keep winning.