Our Journey so far!

Based in the United Kingdom and founded in 2012 by Nigerian born Tina Ndidi Ugo as a result of her knack for creating statement bespoke fashion pieces; ranging from Bags, Clothing, Jewellery, and Footwear.

The unisex brand caters for the bold and fashionable who dares to be different.

Our passion for quality, style and cool are visible in all our collections till date.


We work with some of the best and tested Artisans across the globe, where each piece is handcrafted using the finest raw materials sourced ethically.

DIDI’s exquisite pieces are available on our website and store located in Southend-on-Sea, Essex, United Kingdom.

In addition, we recently launched a flagship Store in Lagos, Nigeria and hope to open more stores across the Globe subsequently.

Since its Launch DIDI CREATIONS have been featured in British Vogue, Elle, Glamour, Harpers Bazaar, Tatler, BBC Radio 4, Capital FM, Yahoo News, Reuters, Black Hair and Beauty, Pride Magazine, Working Moms, Genevieve, Today's Woman, Vanguard Allure, Complete Fashion, This Day Style, Guardian, The Sun, Punch and several Blogs.

DIDI has also showcased her Collections in some of the Worlds fashion Capitals including London, New York, Paris, Hong Kong, Lagos and Nairobi.

We have won several awards and hope to keep winning.

From today, you can shop with our Gift Cards and also enjoy 20% discount off the entire store for 8 days to celebrate our 8th anniversary.

Hurry while offer last.

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